Kuja

FamuFest

Visual identity for FamuFest 38, the annual multi-genre film festival run by students of FAMU, made together with Michal Tůma. After a year of online-only screenings, this edition was about the return to actual cinemas. The theme centred on meeting again in person, and the identity pointed straight at that: the physical presence of an audience, sitting shoulder to shoulder, holding hands in the dark.

Pink FF38 festival poster with intertwined hands and a list of venues and dates Pink FF38 festival poster variant with intertwined hands Pink FF38 festival poster close-up on intertwined hands
An FF38 poster with intertwined pink hands displayed on a citylight billboard on a city street at dusk Two FF38 posters mounted on a concrete wall stairwell
A large outdoor digital billboard displaying the FF38 festival design with intertwined pink hands and a lineup of venues An FF38 poster lit up at night on a concrete wall beside a pedestrian underpass

Hands became the whole language of the identity: intertwined fingers on posters, billboards and citylights, printed on tote bags and beer labels, cast as rings, even glowing pink in the cinema lobby. The photos are of real friends and festival organisers, not models, which kept the whole thing personal rather than staged.

A young man in a black FF38 t-shirt with an embroidered pink squiggle design A young man and woman in sunglasses, both wearing black FF38 t-shirts with embroidered pink squiggle designs, against a pink backdrop
A dimly lit interior scene glowing in pink light A close-up detail shot lit in pink and dark tones
A person on a tram or metro platform wearing an FF38 tote bag A pink illustrated map of the festival's neighborhood, marking nearby venues, bars and cafes