Srdcem Robinson
Visual identity for Srdcem Robinson, the first organisation in Czechia offering coaching and therapy to entire families living with a seriously ill child, and to the healthcare workers who care for them.
The identity centres on one mark: a heart, standing in for the organisation's name and for its whole approach, care as strength rather than softness.
It's a brand built to feel human first: warm, direct, and unafraid of being gentle in a space usually treated with clinical distance.
