Kuja

SID

Logo and typography for SID Laboratory, a Prague skate brand that grew into something bigger. What started as a mark for a small skate crew, a bolt-like S built for deck graphics, evolved into a full design system as the brand expanded into clothing and a line of natural, adaptogenic drinks.

The SID logo mark: a bolt-like S formed from a circle, on white The SID wordmark in bold type, on white

The same mark carries across all of it: embroidered small on workwear-style jackets and vests, then reworked into bold, illustrated labels for the drinks themselves each with its own character while staying unmistakably SID.

A woman in a black sweater vest over a white shirt, with the SID logo patch on the chest, standing before a mossy rock face
Close-up of raw denim jeans with a SID logo tag and contrast stitching at the back pocket Overhead view of a beige SID cap embroidered with the wordmark, worn by someone in a black hoodie
Corner of a white t-shirt printed with a vertical line-art design of stacked heads and a cap Close-up of a green corduroy garment's waistband with a woven SID label and a snail-shaped hang tag featuring the S logo
A man in a black and gray SID beanie and a black fleece jacket printed with a cat graphic, standing against a corrugated metal wall Three SID Laboratory drink bottles side by side: Chaga, Ashwa, and Matcha, each with its own illustrated label
A hand pouring SID Ashwa drink from the bottle into a glass at a bar A blurred, dimly lit shot of a bar or lab space with shelves of glassware

Alongside the identity, I animated a brand video: a lush, slightly surreal 3D world of oversized mushrooms and glowing plant life.